CUSTOMER SATISFACTION

CUSTOMER SATISFACTION IS IMPORTANT IN QUALITY IMPROVEMENT

Based on the observation that most organizations compete based or on quality and customer satisfaction. companies in industries such as automotive manufacturing industry , banking , consumer electronics , and health care priority is customer satisfaction and quality. Indeed , as we move closer to the twenty-first century , companies rely on quality results and customer satisfaction as the best and preferred way to gain market share and maintain a competitive edge in and outside the country.Now most of the companies are competing for customer satisfaction is not competing to develop the technology available is seen now.While the matter was clearly seen in Malaysia or in abroad.

For example, quality and customer satisfaction are also important for the future of the United States as competitors around the world . The government expects significant growth in exports in the 1990s played a key role in addressing the trade balance and bring the economy out of recession into a period of sustained long-term growth . For this scenario to be true, American companies must change the way in which they compete .

The importance of quality worth it for many reasons. With an interest in quality, everyone benefits eg customers, employees, management , shareholders, and the nation. For example , a comprehensive and effective management of the supply channel quality and efficiency by purchasing translate into increased manufacturing flexibility , competitive advantage based on technology , protection from price competition in finished products , and competitive advantage based on a long term time.

Actually just quality not enough, quality can only be assessed by the clients. all other opinions are considered irrelevant. For example, how do organizations purchase function can only relevant in relation to how services and product suppliers to meet or exceed customer (user) expectations. mean improvement in quality is important not only for the company but it is important to get the customer care satisfaction.For the short term, to double profit company should put a high price compared to other competitors.If the increase in quality, the market will rise and it will be able to has created a a good environment for economic growth and for suppliers.