The strategic role
of purchasing is to perform sourcing-related activities in a way that supports
the overall objectives of the organization. Purchasing can make many
contributions to the strategic success of the organization through its key role
as one of the organization's boundary-spanning functions.
1. Access to
external markets. Through external contacts with the supply market, purchasing
can gain important information about new technologies, potential new materials
or services, new sources of supply, and changes in market conditions. By
communicating this competitive intelligence, purchasing can help reshape the
organization's strategy to take advantage of market opportunities.
2. Supplier
development and relationship management. Purchasing can help support the
organization's strategic success by identifying and developing new and existing
suppliers. Getting suppliers involved early in the development of new products
and services or modifications to existing offerings can reduce development
times. The idea of time compression getting to market quickly with new ideas
-can be very important to the success of those ideas and perhaps to the
organization's position as a market leader or innovator. Among the primary
purchasing activities that influence the ability of the firm to achieve its
objectives are supplier selection, evaluation and ongoing management (sourcing),
total quality management, and purchasing planning and research.
3. Relationship to
other functions. Virtually every department within an organization relies on
the purchasing function for some type of information or support. Purchasing's
role ranges from a support role to a strategic function. To the extent that
purchasing provides value to other functional areas, it will be included in
important decisions and become involved early in decisions that affect
purchasing. Being well informed allows the purchasing function to better
anticipate and support the needs of other functional areas. This support in
turn leads to greater recognition and participation.
Purchasing often
has the same functional reporting relationship as logistics, which is helpful
for coordinating material's management. Purchasing and logistics need to work
closely in coordinating inbound logistics and associated material rows.
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