Are
logistics and supply chain management the same thing?
Transportation,
logistics, supply chain management, materials handling, and inventory control
continue to evolve. This evolution has created cross-fertilization among these
functions, driven by factors both conceptual matching demand to supply and
technological an enhanced ability to communicate and collaborate.
This
cross-fertilization has also blurred the definition of some terms. For example,
is logistics the same thing as supply chain management?
People
working in different functional areas of logistics often define supply chain
management (SCM) as it relates to what they do. A recent survey of Inbound
Logistics readers supports this. Some respondents say SCM is the same old thing
with a new handle, while others note it is more encompassing than logistics.
Many
logistics veterans believe we have progressed from transportation to physical
distribution to logistics to supply chain management. By contrast, purchasing
managers have evolved their thinking from purchasing management to procurement
and now to supply management (SM). Some couch supply management as SCM. Others
don't want to give up the term purchasing, and now refer to this functional
area as purchasing and supply management.
Manufacturing
professionals hold yet another perception of SCM: as the task of allocating and
committing resources for obtaining necessary supplies and capacity, handling,
and positioning products to meet customer demands. MRP and ERP systems now
address resource commitments that go beyond manufacturing to include other
enterprise and supplier resources, ultimately directed to satisfying customer
demands with limited and efficient use of resources.
Other
departments in the company also wonder about SCM and its orientation. In
marketing as well as the broader functionality that includes business and
consumer research, promotions, and sales SCM addresses the needs and market
potential of not only immediate customers and consumers who buy products and
services, but also end users. Naturally, market research analyses of end
product usage are extremely important.
Many
professionals perceive SCM in terms of a conceptual flow model, with goods
flowing from the beginning source of raw materials to their end use. Within
this context, my peers and I define SCM as "the integration of processes
composed of materials, services, information, and cash within a company and in
a network of companies or organizations that manufacture and deliver products
and services from initial sources to end users."
By its
nature, SCM encapsulates inter-enterprise, cross-functional processes that
target end users of products and services. It requires integrated teams who are
open and trustful in their value engineering and activities analysis.
Initially,
logistics practitioners focus on supply chain applications that interface with
immediate customers, suppliers, and intermediaries. Economic functional
"activity" trade offs are analyzed in terms of who can best perform
functions that are for the good of all trading partners. The long-term vision
is inter-enterprise teams working seamlessly across all functions and
activities to meet end user needs
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